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That's not a vegetable! Chinese TV reporter left red-faced after mistaking male sex toy for rare mushroom

Distraught: Female reporter Yunfeng Ye, left, was mortified to announce that the sex toy, right, was a rare mushroom

A young Chinese reporter is mortified after mistaking a sex toy for a rare mushroom in a television report.

Villagers from Liucunbu, a rural community outside western Chinese city of Xi’an, discovered the sex toy while drilling a new well shaft.

Confused about what they had found, they alerted the local news station,Xi'an TV station, which immediately sent young female reporter Yunfeng Ye to the scene.

Arriving at the village, she then did an in-depth piece about the unidentified 'meaty' mushroom, including numerous close-ups.

Describing the 'mushroom' Ye commented: 'We can see there is something like a mouth; and on the other side there is a hole that connects all the way through to the other end. It is very smooth. It feels very much like meat.'

She claimed that it was a rare medicinal 'Taisui' mushroom, which needs very specific conditions in which to grow.

However, following the broadcast numerous watchers called up the TV station to say that the mystery 'mushroom' was actually a sex toy for men.

When users watched the video online, many were mystidied as to how the mistake was made.

One user wrote 'How do you not know the difference between silicone and an organic fungus??' and another stated: 'That does not look anything like a mushroom - do these people not do their research?'

The day after the programme aired the news station posted an apology on Sina Weibo, a Chinese blogging website.

'Our program last night made everyone laugh,' the apology said, expressing regret for an 'uncomfortable and misleading' report.

'Our reporter is very young and sheltered.' -DM

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